More about Fashion
Embrace yourself in its gentle elegant fabric; keep the flow of your magnificent energy in tune with the universe.
Artist Sara Shai has been in the fashion industry since 1978. Her unique continental flair of styles emerges in her fashion design. Her love for the feminine form is expressed in her art and fashion.
She has owned three boutiques in Los Angeles. Her stores were known for their unique styles and her attention to service and individuality, always assisting her customers in coordinating an outfit with accessories.
The Los Angeles Daily News wrote, “The owner of Sara’s Fashion is an artist and a sculptor whose eclectic eye carries over into her selection of clothing and accessories.”
She opened her first boutique on Robertson Boulevard in Beverly Hills in 1978. At that boutique, she first introduced her talent to her customers by coordinating colors and styles, believing that right accessories can make or break an outfit.
In 1987, she opened a large outlet store, Sara’s Designer Outlet, on Sherman Way in the center of the San Fernando Valley. In this store, she had a bigger playground in which to offer a great variety of styles.
The Los Angeles Times wrote, “The concentration at Sara’s Designer Outlet is on career clothes and after-five apparel. If you notice a European flair in the designs, that’s probably because the owner, Sara Shai, spent several years in Europe absorbing the European influence in art and fashion.”
In 1994, she opened and operated an additional boutique in Toluca Lake on Riverside Drive. The local Tolucan newspaper wrote about Sara. “Her work, either on canvas, [clay or fabric], is absolutely beautiful! Intensely compelling and thought-provoking, yet eerily flowing and peaceful, and usually in the graceful form of humans. She told me ‘I love people and I have always explored their emotions and inner behavior…’ A warm, stylish, friendly woman, Sara’s artistic flair is also apparent in her personal choices of fashion in her boutique. She offers classy, feminine, designer clothing and accessories at ‘HOW DOES SHE DO IT?’ prices (her secret).”
The following year, Sara’s Fashion had another location in Woodland Hills, on Ventura Boulevard, to serve her clients in the West Valley.
Her love for soft, drapy fabric emerges in her designs of wraps, shawls and scarves. Sara’s garments are carefully designed to illuminate your beauty with luxury. Embrace it in gentle, elegant fabric to keep the flow of your magnificent energy in tune with the universe.
She says, “Art is the language of the soul. Its creative force has the power to heal, alter lives and fulfill destinies. When I finish a piece of art I feel as if I join in God’s work. It is the peak of fulfillment, the ultimate ecstasy. Every creation is a new and glorious birth, and I am only the instrument to deliver and share its beauty. This inward journey is extremely rejuvenating. When we unleash our creative forces, we free ourselves to become whole.”
More praise from the press:
“The Los Angeles Times wrote, “ If you notice a European flair in the designs, that’s probably because the owner, Sara Shai, spent several years in Europe absorbing the European influence in art and fashion. Though her inventory has almost all been made in the U.S.A., there’s a decided Continental touch… [Sara] is excellent at putting together the whole look.” Geri Cook, Bargain, Los Angeles Times
“If you’re at a loss when it comes to coordinating an outfit, Sara Designers Outlet can help with terrific-looking ensembles priced 40 percent to 80 percent below retail…The clothing is all very well made.” Trisha King and Deborah Newmark, Bargains, Daily News
“The shop offers one-of-a-kind merchandise at wholesale prices, and presents complimentary fashion shows for organizations.” Daily News
“The owner’s flair for fashion shows throughout the store…The new Sara’s offers fashion flair at a fraction of the dollar.” Style, Warner Center News
“Drop by, you will find designer apparel at wholesale prices.” Valley Life, The Tolucan and Canyon Crier
Sara is an international style sensation. The Israeli Our Israel writes, “Sara Shai is an Israeli success story.” She has even been recognized in the Scandanavian paper, Morgenavisen Jyllands-Posten.
The Argonaut recognized Sara as the founder of the Honoring Life Event (founded in 2006) and as a successful artist and author.